La Cumbre Brewing Co.

Marketing Assistant

About us

La Cumbre Brewing Company, founded in 2010, was born out of a love for beer. Now into our fourteenth year of operation, we continue to grow, bringing innovative modern, and classic beer styles to our thirsty and dedicated fans. We are a self-made company that believes our customers deserve to be recognized and appreciated for who they are. Our brewery, located in Albuquerque, New Mexico, is proud to be situated at the foot of the Sandias in the high desert. Beginning with a humble taproom and a few world-class beers, our Albuquerque operation now consists of two taprooms and distribution throughout three states. Our number one objective is to make the highest quality beer consumers can buy. If your skills, experience, and career aspirations match the exciting opportunity described below, then we are thrilled to have you join us on our mission!

Our work environment includes:

• Relaxed atmosphere
• Company perks
• Modern office setting
• Lively atmosphere
• Casual work attire

La Cumbre Brewing Co. prides itself on producing some of the finest ales and lagers in the country and marketing those beers in a fun and creative way that is engaging to craft beer consumers across our distribution footprint.

As we move forward in our development, we are seeking an experienced and talented marketing mind to work with our team in implementing and executing strategies that will help further our growth.

The primary role of the Marketing Assistant is part-time ranging anywhere from 20-25 hours a week possibly more. The role is to work under the supervision of the Creative Manager in developing and executing strategies that enhance La Cumbre’s brand recognition and overall revenue growth. Initiatives will include, but are not limited to, the following:

Key Responsibilities:

• Create and design digital content concerning ongoing social media campaigns
• Always ensure accurate brand representation
• Work with the Creative Manager to generate on-site agreed-upon content
• Execute creative ideas provided by the management team
• Develop innovative ideas to increase web traffic, customer engagement on social platforms, and overall digital brand awareness
• Social media, events, some website content, POS materials, others as assigned
• Point of contact for onsite-related marketing inquiries
• Monitor and manage customer feedback through email and social media platforms
• Work closely with the sales team, via retail locations, to execute marketing initiatives that resonate with the target market and increase revenue
• Maintain an updated media database and pro-actively pitch to local and regional influencers
• Attend brand-related events for live social media posts, and photography and manage any press
• Work with the Creative Manager on all new product launches and marketing campaigns
• Strategize marketing initiatives around taproom events
• Other duties as assigned

Skills and Attributes required to be successful in this role:

• Familiar with Instagram, Facebook, X, and TikTok trends, audio, etc.
• Comfortable with UGC
• Strong photography and videography skills
• Creativity skills and problem-solving aptitude
• Excellent communication (both verbal and written)
• Time management, multitasking, and working with a sense of urgency
• A keen eye for detail
• Lots of personality, positive energy, and a competitive spirit
• Reliable and accountable for one’s work
• Ability to work as part of a larger team
• Well-organized with a high level of attention to detail
• Ability to go above and beyond assigned tasks
• Creative thinker but grounded in business objective awareness
• Ability to absorb and apply constructive criticism from Creative Manager and peers

Qualifications:

At a minimum, the Marketing Assistant must have the following qualifications and skills:

• Associate degree and/or 1-5 years of relevant professional experience
• Beer or lifestyle beverage industry experience a huge plus
• Comfortable traveling and working autonomously
• Background in photography and videography
• Exposure to Adobe Suite and WordPress preferred

Job Type: Part-time

Pay: Our total compensation package includes a competitive salary, opportunity for growth, paid time off, 401(k), a generous beer discount, and much more.

La Cumbre is proud to be an equal-opportunity employer.

Schedule:

• Monday to Friday and some weekend work.

Work Location: Albuquerque, NM

Please email your resume and a portfolio link to andrew@lacumbrebrewing.com